Case study · Northbrook, IL
Fence contractor SEO: from a quiet website to 20–30 leads a month
Atlantic Fence Inc. is a North Shore fence company with good work and, until this year, a website nobody found. We rebuilt the site around their portfolio and ran local SEO behind it. These are their numbers.
- Visitors a month
- ~250
- Leads a month
- 20–30
- Users, year on year
- +65%
- Engagement time
- +110%
The results
What changed, and where each number comes from
Four from Google Analytics, one from Search Console and one from the client. Each card says which.
- GA4 ~250
Visitors a month
2.2K active users between 1 January and 24 September 2026.
- Client-reported 20–30
Leads a month, consistently
Calls and quote requests. Before the rebuild, a handful at best.
- GA4 +65%
Active users, year on year
2.2K this year to date against the same dates in 2025.
- GA4 +110%
Average engagement time
44 seconds per visitor. The photo and video portfolio is where it goes.
- GA4 +102%
Events (clicks, scrolls, plays)
14K interactions — people doing things on the site, not bouncing.
- Search Console 165
Google clicks in the best month
April 2026, against 13 in December 2025 on the old site.
Search Console
Google search clicks, last year against this year
Organic clicks to atlanticfenceinc.com by month, on one shared scale so the bars compare honestly. Hover or tab through a bar for its exact figure.
Show the data as a table
| Month | Clicks |
|---|---|
| Jul 2025 | 49 |
| Aug 2025 | 36 |
| Sep 2025 | 28 |
| Oct 2025 | 38 |
| Nov 2025 | 14 |
| Dec 2025 | 13 |
| Jan 2026 | 34 |
| Feb 2026 | 51 |
| Mar 2026 | 130 |
| Apr 2026 | 165 |
| May 2026 | 146 |
| Jun 2026 | 72 |
| Jul 2026 | 65 |
| Aug 2026 | 79 |
| Sep 2026 (1–23 Sep) | 39 |
Search Console data for this property begins in July 2025, so the 2025 chart starts there. September 2026 is hatched because the month is still running. March–May reflect the spring season in fencing as well as the new site — which is why we compare the same months across both years: July–August went from 85 clicks in 2025 to 144 in 2026.
What we did
A website and SEO, working as one job
Neither half would have produced these numbers alone. The site turned visitors into calls; the SEO sent it the visitors.
A website built to be browsed, not just found
We rebuilt atlanticfenceinc.com mobile-first around the way homeowners actually shop for a fence: by looking at finished work. The project gallery carries photos and video of their own installs, which is where the doubled engagement time comes from.
Getting an estimate takes one tap
Free estimates book straight into the calendar online, and the phone number is one tap from every page. A visitor who has decided should never have to hunt for the next step — that is most of the difference between traffic and leads.
Local SEO for the North Shore
Atlantic Fence works out of Northbrook and serves 18 communities from Glencoe to Arlington Heights. We built the site and its search presence around those towns and the searches people there really make — "fence company near me", "fence repair Glenview" — rather than a generic statewide pitch.
Measured in their own accounts
Every number on this page comes from Atlantic Fence’s own GA4 and Search Console accounts rather than from our estimate, and each one is labelled with its source. The leads figure is theirs: it lives in their phone and inbox.
Atlantic Fence Inc. at a glance
- Northbrook, Illinois — 18 North Shore communities
- Residential and commercial fencing, gates and welding
- Wood, vinyl, aluminum, steel, chain link and composite
- BBB-accredited, 65+ Google reviews
- Scope: website rebuild + ongoing local SEO
Where they show up now
Searches that did not know the name Atlantic Fence
Non-branded searches the site now appears for, with its average Google position this year. A smaller number is higher on the page.
- “fence companies near me” #2.2 avg position · 7 clicks
- “fence contractors near me” #3.7 avg position · 7 clicks
- “fence installation near me” #6.2 avg position · 2 clicks
- “fence repair” #7.2 avg position · 2 clicks
- “fence repair glenview” #8.2 avg position · 7 clicks
- “fencing companies near me” #8.2 avg position · 8 clicks
- “fence company near me” #14.0 avg position · 29 clicks
- “fence repair near me” #15.7 avg position · 10 clicks
Want numbers like these on your own dashboard?
Tell us what your website is doing now. We will tell you honestly whether the problem is the site, the search visibility or neither — and show you the data either way.